Welcome to my page as a writer. This is a place that I keep documentation about my career as a non-fiction writer. It's an under development career and because of that I consider this a sort of sacred place, in the sense of maintaining the level of compassion that is necessary for one to build a writing journey. Here you will find more formal works, recognized by known corporations that are part of our history; and also other works, possibly unknown, but anyway works that I consider important as well because there is always an unknown work before a known and popular work is made.
In the following sections, you will find recent and past projects involving content writing, organization and strategic activities related to content distribution and interaction with audiences. I am not a native english speaker but I have passion, curiosity and a great deal of energy to keep learning how to communicate better and how writing and multimodal writing can produce impact in the interconnected world.
I have incorporated a partial agenda to learn entrepreneurship, specially the field of early stage startup development. The data to the following articles are usually originated from real challenges that I lived, or when interacting and learning with other entrepreneurs and companies.
TelaSocial was an open-source project that I founded in Brazil in 2009. The project consisted of using Firefox components, the Gecko/XULRunner engine, to bring a social-based dynamic content experience inside TV appliances. The project gained a momentum in Brazil, specially at universities and science parks, as a solution to help communication departments to create a social aware content experience used in indoor communications. Tela Social was far from the traditional advertising TVs used at airports, or even the market concept known as digital signage. In the context of universities this project brought the voice of locals to the screens. It replaced paper-based indoor panels in walls and created a more connected community-friendly medium.
My relationship with Mozilla started around 2000 when I started to publish my working deliverables to the Mozilla developer site, with the goal of helping developers to enjoy amazing demonstrations for the emerging standards. Notice that at the time these standards were very little supported; while today they are the building blocks for all sites.
It should be noted that writing for APIs and SDKs is not a one person job. Therefore, this work became a reality because of a complex work flow and ecosystem of publishing involving technologies and many participants such as editors and peer reviewers. As technology evangelist my job was to be in the center, between browser engineers, customers (in this case developers) and quality assurance.
After the first browser wars, and Netscape had released their open source (Mozilla) project, a team of evangelists was assembled to inspired and help developers to write standards-compliant code. I was part of this new team, in the days that Netscape browser had 2% of marketshare. We helped thousands of developers that joined us in the fight against the dark forces of the web (non-standards web pages). We designed a movement and supported the direction that aligned with a much better future, a future where Firefox emerged bringing back a balance, and competition, to the browser's world.
Back in the golden days of the web, prior to Google, in the days of early Yahoo!, Lycos, and Altavista; I became an early evangelist showing the world how to make dynamic web pages. This is the beginning of my career as a technology evangelist and writer — it was also my first serious contact with english writing.
My involvement as a technote writer emerged from the need to explain how certain web effects were accomplished. In this early technote, written in 1997, I have provided a 3d visualization to explain to developers how to achieve the effect of a transition.
This work was only possible due to the support from early evangelists part of the Nestscape team.
I am a developer, writer, and entrepreneur. I consider myself a specialist and a generalist. My interest in innovation is the essential part of this story. After that it comes a strong need to present, to document, to make available the bits and pieces that can enable developers to act. I love communication.