Desde 1997
Taboca ArtworK
A Taboca ArtworK, ou Taboca Labs, é uma oficina de marketing e empreendedora do Brasil, fundada por Marcio S. Galli. Ajudamos empreendedores e empresas com projetos inovadores em marketing. Criamos soluções engajadoras que ao mesmo tempo promovem valores - e com isso contribuem para a evolução do negócio.
Writing as a founder
For MePlex, a marketing solution for psychologists, I help building the service's value proposition and customer relationship interactions. My work activities involves user experience design, user interface development, marketing and communiations, and product development.
2019-2025 Chatbot UX Chatbot development - As a product-oriented founder, I designed a vision for Meplex as a marketing conversational assistant. In addition, I led the development of a chatbot assistant to support the start-up with the customer discovery process.
2019-2025 User Experience Design Customer Discovery - As a product-oriented founder, I helped with the process of value proposition discovery while supporting real customers (such as psychologists) with site and marketing needs. Examples of user experiences: Bio site for psychologist Larissa, landing page for psychologist Vanessa, landing page for psychologist Renata, and more at Meplex
Writing as a designer
- 2025 design — Design of an user experience to support a professional to create marketing support materials - generating previews of signs, brochures, and business card, for Meplex.
2019 design @Github/taboca Innovative concept — Designed and implemented a concept of an extention that adapts a web browser to change it's toolbar based o site colors.
2010 design, design challenge, learning Mozilla, MacArthur Foundation Contest entry, winner — Designed, implemented and presented "Expression Widgets", a tool to allow users to share annotations from a live lectures. This projected was a category winner, at SxSw in 2010, as part of the Mozilla Labs Design Challenge supported by Mozilla and Mcarthur Foundation
2010 design Mozilla Contest entry, winner — Designed a mobile browser add-on, which was a winner in the Mozilla Add-on Challenge, a concept that enabled users to annotate on top of a page's screen capture image.
2009 design Mozilla evangelism Demonstration — At MozChile 2009, I have designed, implemented, and presented a demonstration to support Firefox "multi touch" function.
Nossos valores
Verdade
Acreditamos que as pessoas podem trabalhar melhor juntas quando compartilham suas verdadeiras intenções. Assim, a comunicação e a integridade são elementos fundamentais para que qualquer projeto prospere.
Fracasso
Acreditamos que o fracasso é uma palavra negativa, pois implica que certos esforços não valem a pena. Acreditamos que o maior potencial criativo é alcançado não quando buscamos a perfeição, mas quando buscamos aprender. E, se estamos em busca do aprendizado, estamos em um fluxo, em um sistema que reconhece que as coisas não são certas. Por isso, não promovemos o fracasso como um objetivo, mas aceitaremos tentativas que falhem, pois os erros são inevitáveis. Faremos o nosso melhor para nunca falhar em ser respeitosos com as pessoas e manter sistemas saudáveis.
Suporte
Acreditamos que as pessoas podem trabalhar melhor juntas quando demonstram como se sentem, expressam suas emoções e não escondem seus medos. Acreditamos que todo ambiente inovador precisa incentivar a ideia de que as pessoas podem realmente mostrar quem são e quais são suas vulnerabilidades. Assim, ser aberto e expor seu lado vulnerável é um elemento crucial para qualquer equipe que queira trabalhar e se apoiar mutuamente.
Importante
Acreditamos que as pessoas podem trabalhar melhor juntas quando se concentram no que é importante, e não apenas no que é urgente. Acreditamos que toda equipe inovadora precisa encontrar um equilíbrio e uma maneira saudável de gerar grandes ideias. A inovação sempre levará em consideração uma restrição, um recurso escasso. Por isso, precisamos sonhar de maneira adequada, pensar fora da caixa — encontrar o nosso caminho. Para isso, devemos nos permitir focar nas coisas certas — o que realmente é importante.
Writing as a writer
For Hackernoon, I had the opportunity to write beyond technical writing. Having valued Hackernoon as a publication intended to support the grown path of writers, I have invested in writing (expanding my perspectives towards psychology) which went along with studies in entrepreneurship and management. As a result, I was nominated by their editors a few times and became a Hackernoon verified contributor in 2023.
2021-2023 @Hackernoon Contributor status - 18+ articles and Marcio's evolution towards becoming a verified contributor
2023 @Hackernoon Top Story - Top story article case, The History of Web Developers Tied to Browser Development (see archive as top story)
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Product Management
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Psychology
Nomination 2022 - Nominated for 2022 - HackerNoon Contributor of the Year - Management And Leadership
Runner up, 2nd place 2021 - Runner up - HackerNoon Contributor of the Year - LEAN-STARTUP
Through annotations of the Blitzscaling lectures since 2017, I caught myself writing for founders (first for myself). This work went along with the struggle to develop myself as a writer. As a result of this process, I arrived a pre-manuscript for a book for founders, a 4-months written manuscript for food establishments, and a draft material to support non-writers to become writers.
2017-202X Book manuscript en-US - 7-year project: Completed a book manuscript of a 500-pages book for founders. The theme is slowing down, or being conscious, when working on a start-up.
2025 Book manuscript pt-BR - 3 months writing: of a completed book manuscript, Além da Marca in (pt-br). The business proposal of this book was accepted by a major publisher in Brazil. The manuscript was completed and sent to them, for analysis, in March of 2025.
2024-2025 Pre manuscript pt-BR - Launched a project and organized a pre-manuscript for a book about the development of a writer
Writing as a business developer
Tela Social, was an internal communication solution to present information on display appliances and using data-sources from the web. Through this project, I have authored technical articles, and white papers which went along with the busines development of Tela Social. See galleries: TelaSocial at FISL Conference in 2013, TelaSocial at FPI science park in 2013
2013 @ Mozilla Hacks Technical article Demo paper - Galli, M. & Nyman, R. (2013, April 3). A Social-Aware Dashboard Experience with Gecko in Walls. Mozilla Hacks.
2013 W3C Conference, WWW'13 Companion Research, white paper Demo paper - Galli, M. dos S., & Beletato Santos, E. P. (2013). TagVisor: Extending web pages with interaction events to support presentation in digital signage. In Proceedings of the 22nd International Conference on World Wide Web (WWW'13 Companion). W3C Conference. See Proceedings of the 22nd International Conference on World Wide Web. Read more.
2011 W3C Conference, Demo chapter Galli, M. dos S., & Gomes, F. (2011). A Web Standards-Based Model for Interactive Content Presentation in Social Spaces. In Proceedings of the 3rd W3C Conference, Rio de Janeiro, Brazil. This work was selected for at the 3rd W3C Conference in 2011, Rio de Janeiro, brasil (archive, archived image). Read more.
2010 Drumbeat Community event Presentation - Supported communications to engage the developer's community to join an collaboration event by Mozilla (Drumbeat São Carlos).
2009 FISL Conference Presentation Demo paper - Demo and presentation on Social-Aware Media Player for Display Panels presented a demonstration of an innovative visual player technology based on Mozilla technologies (specially XulRunner).
Writing as web evangelist
My professional career started after I became a technology evangelist in Silicon Valley. Such involvement went along with the evolution of the developer role along with the development of the web. These good old days at Netscape Communications took me into the open-source world through the Mozilla project inside Netscape Browser Division, building 21. My role was was initially focusing on creating demonstrations and technical articles to help developers to learn how to use the W3C technologies which weere integrated into the web browser. It was a work under the marketing efforts, although quite technical and mission-oriented. This involvement took me to become of the editors for the well-known (New) DevEdge Publication, one of the early contributors of the Mozilla.org documentation site. Later, as Mozilla I rejoined Mozilla throught the early days of Firefox, working for their Labs division.
2003 US Patent Google 2017 AOL 2011 - System and method for seamlessly bringing external services into instant messaging session. This patent was authored for Netscape/AOL. It relates to the integration of 3rd-party services to enhance the experience of instant message communications.
2003 Philosophical paper — Led the writing of Inner-Browsing: Extending Web Browsing the Navigation Paradigm Web Archive, a philosophical essay written with Netscape writer Ian Oeschger and Roger S. Soares, which unveiled a paradigm for building web pages. The paper conveyed ideas related to Single Page Application, and with with the concept of AJAX (Web Archive).
2000 @Mozilla.org @Netscape W3C - Collaborating witht the Netscape Evangelists, I wrote an early classic for web developers, Traversing an HTML Table with JavaScript and DOM Interfaces, (Web Archive), and many samples which started to populate the web developer section at Mozilla.org Documentation project. References: Mozilla.org archive of docs/dom/samples, Web Archive. Most of these were written during my internship at Netscape Communications which was supported by Netscape Marketing Department, specifically the Evangelism Team.
1997-2000 DHTML - From 1997 to 2000 I developed web sites and produced a number of Dynamic HTML productions featured by Netscape Communications.
Writing presentations
The following repositoty lists many of the talks I gave in Brazil and across the world. I continue to work on presentations because I value what we take from presenting, more than the output which is required as part of the collaborative act of presenting.
- 2000-2022 Talks List of presentations up to 2022